Different types of emails | mail trap (2023)

Email marketing is a strategy to promote a product or service by sending emails to current and potential users. The first commercial email was sent in 1978 by Gary Thuerk, a marketing manager for Digital Equipment Corp. He used the Arpanet (the Internet didn't exist yet) to send the email to 400 contacts. So we can safely assume that this was the first email campaign that produced a phenomenal result, something like$14 million in sales. However, what Thuerk did back then would have been classified as spam in modern practice, since the email was unwanted by almost all recipients. Regardless, it worked and resulted in a powerful tool for sellers. What is the power of email? They can be different and you can use different types of emails for versatile occasions. For example, you can use different visual assets, even incorporate themVideos in email marketing campaigns. In this article we will examine them in detail.

How many types of email can you Google: 5, 7, 10 or more?

Let's say you're willing to ask Google how many types of email exist in business. We did it for you, collating search results by increasing the number of email types:

5 The guy7 The guy10 The guy13 the guy15 the guy
keep readingkeep readingkeep readingkeep readingkeep reading
2.lead breeding
3.promotional items
5.Opinion poll
2.be unique
3.lead breeding
6.Plain text
7.mobile optimized
2.Special offer emails
4.request for review
6.curated content
7.new product announcement
8.abandoned shopping cart
3.Opinion poll
6.free gift
8.We are hiring
9.New product
11abandoned shopping cart
5.The getting to know
7.unexpected gift
8.exclusive content
13buzz building
15.favourite things

15 is not the last number - you can find 16, 17 and even 19 in your search, but should you? The problem with all these lists is that they don't give you a clear categorization of the emails. We can easily specify any reason for an email campaign and define it as a separate email type. But that's not what the article is about. The approach we use is more sustainable and based on the hallowed text of every email marketer: the General Data Protection Regulation (GDPR).

Email Categorization and GDPR Compliance

The GDPR regulates the protection of personal data. Because of this, you probably won't find anything explicit about email marketing. However, emails are more or less personal data such as email addresses, usernames, contact details, etc. You can find out why and what you should pay attention to in this regard in the blog post on the topic.GDPR Email Compliance.

The truth is that all automated emails can be divided into two types:

  • Transactions-Emails(mainly those triggered by interactions between the user and the application)
  • Marketing emails(those who promote something)

In this context, the GDPR has two main tasks:

  • to protect customers from marketing emails that have not given their consent.
  • to regulate that transactional emails are not used for marketing purposes.

Now let's expand these email categories to discover their many subtypes.


The first (and last) email each of your users will receive is a transactional email.Transactions-Emailspromote nothing. Its value is to provide information related to the product/service. For example, transactional emails notify you of password changes, payment status, and more. They are considered required reading and have a consistently high open rate. For this reason, it's tempting to fill transactional emails with marketing content. But beware: the GDPR is lurking! By using a dedicatedTransactional email serviceYou can create professional emails built with transactional email best practices and manage things more easily by separating them from your marketing emails.

(Video) What are the different types of email marketing?

For every person who writes one, there are many types of transactional email. We divided them into four groups:

  • User account emails
  • Billing emails
  • Notification emails
  • Emails about orders and purchases

Now let's look at real examples of all the email types within the above groups.

User account emails

welcome emails

Welcome emails build your relationship with the user. Its open rates are as high as the Burj Khalifa and should make its mark. This is how it works, for examplemail trapwelcomes its users:

Different types of emails | mail trap (1)

Confirm Subscription (also called double opt-in emails)

Users are not bothered by emails asking you to confirm the subscription. Instead, they show that you care about their safety.

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Reset your password

Password reset is an integral part of mostdigital products. A password reset email should be clear and match the branding style of the product.

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Privacy Policy Update

The Privacy Policy describes the principles of personal data protection. If you update this document, you must inform your users immediately.

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Account security warning

Account security alerts notify users of suspicious activity to prevent potential harm.

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End of free trial

A free trial is a great way to introduce potential customers to the value of your product. If you like it, jump. Still, you should inform customers about the expiration of the free trial to encourage them to take action.

(Video) Types of Email - Email Etiquette - Communication Skills

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Subscription Cancellation/Renewal

The cancellation email confirms a customer's request to cancel a subscription. For example as follows:

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At the same time, you can immediately use this email to win back your abandoned user. Just add a wake button like Hulu did:

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Billing emails

Billing emails

Your customers are people and people are used to forgetting about things. For this reason, billing emails should remind customers of the payment due.

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receive emails

The emails received are strictly informative. They provide financial data (receipt) to customers so they can keep their records in order. It is recommended to attach PDF receipts to these emails.

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claim emails

Claim emails are reminders of failed payments or expiring credit cards. They also offer suggestions on what needs to be done to fix the problem.

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refund emails

A refund email notifies the customer of a successful refund.

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Payment method emails

Customers must ensure that their financial data is stored securely. Payment method updates are used for this.

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Notification emails

invitation emails

Suppose your friend or teammate invited you to a project based on a specific application. There is no need for him/her to manually share a referral link with you. An invitation email will do this automatically. Invitation emails invite users to files, projects, events, etc.

(Video) Email Marketing: Types of Email Campaigns | From a $75 Million Email Marketer

Different types of emails | mail trap (14)

Message/comment emails received

It's simple: you receive a message through an app that sends you a notification. The same flow is used to notify users about comments, mentions, and other activity in the app.

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Event reminder emails

Suppose you have scheduled a non-working time for your product due to maintenance work. Or maybe your users need to be notified of an upcoming event. That's the mission of event reminder emails.

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Emails about orders and purchases

Abandoned cart emails

What made a user abandon their cart? He can think of the reasons or just remind the client that this happened. Statistically, abandoned cart emails have a 45% open rate. Of that, only 11% converts to purchases, which is better than nothing.

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Order confirmation/cancellation emails

Today, emails confirming a financial transaction are often taken for granted. Order confirmation emails often include details such as order number, price, shipping address, etc. If an order has been cancelled, be sure to notify the user as well.

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Shipping Confirmation Emails

These emails contain details on how users can track their orders. If users are happy with the way you report to them, they are likely to make another purchase from you.

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Shipping Confirmation Emails

Some do not separate deliveryConfirmation emailsof those about shipping details. However, delivery emails play a special role: they activate the user's expectation of receiving their purchase. You can use this to your advantage. As? Link to your brand's social profile, invite them to share comments, etc. This can be a lot of fun and fruitful – use your imagination!

Different types of emails | mail trap (20)

Customer feedback emails

Customers trust reviews and comments online. So be sure to give your customers ways to respond in this way. One of the best options is to send an email with customer feedback. Here is the list of the bestKundenfeedback-ToolsYou may consider sending feedback emails.

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Marketing emails

Any email that contains marketing-oriented content is a marketing email. An account email containing a discount offer is no longer a transactional email. Marketing emails must have an opt-out option. If not, they are not GDPR compliant. So if your marketing emails don't allow users to opt out, beware the data protection authority will have grounds to fine you.

(Video) 4 Types Of Emails You Must Use

Here are the types of marketing emails you may encounter:


A newsletter is a scheduled email about the product/service or related outreach. Newsletters may containdifferent types of contentthat interest your subscribers:

  • Summaries of recent or popular blog posts
  • promotional videos
  • Product/Service Updates
  • advice related to products/services
  • and much more data to keep users busy

For example, the following Cook Smarts newsletter contains one-time menu updates and cooking tips:

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Standalone or dedicated email

Newsletters provide a summary of the content and can contain many CTA links. In most cases, a subscriber clicks on one and forgets about the others. A standalone email is dedicated to a single topic and has only one call to action like “buy a premium plan”, “read this blog post”, etc. In this case, the subscribers' attention is focused on the desired action.

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Lead nurturing emails

The idea of ​​lead nurturing is to get your subscribers and convert them into customers. Lead nurturing emails are used for this purpose. They provide subscribers with actionable content designed to inspire them to take a desired action. Lead nurturing emails come in a series because you can't build customer relationships with a single email.

What kind of content do these emails contain? Anything that adds value to subscribers and speaks to their interests in an engaging way. As an example, consider the following Skillshare lead development email:

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Product Announcement Emails

When you start a new service orlaunch a new featureof an existing product, this should be announced. Your subscribers want to be the first to know about this news, so don't let them down. Check out the example below where the Mailtrap team announced this.bcc test function:

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Survey emails, also known as customer development emails

How sure are you about what information your subscribers want to receive? If your trust needs confirmation of something, use a survey email. It's a regular email that asks subscribers to answer a few questions. With survey emails, you can establish a dialogue with users instead of having a one-way conversation.air table importerHe used survey emails in the following ways:

(Video) 10 3 Different Types of Emails you Can Build with ChatGPT

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"We're Hiring" Emails

You may be wondering what value these emails can have to subscribers who aren't looking for a job. The value is simply that you ask them, which shows that you trust them. From a marketing perspective, "We're Hiring" emails make your subscribers trust you more. look how the boys lookRailwayAsk your subscribers for help with recruiting:

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Sponsorship Emails

The above marketing emails are intended for recipients you already have in your email database. However, with sponsorship emails, you can go beyond this framework. The idea is that you buy a place in a separate newsletter or email from another company. Actually, you don't even need to pay for sponsored emails. If you sponsor an event, the organizer can promote your product/service in their marketing emails. Sponsorship emails can help you attract new leads and reach different audiences. For example, the following email was sent from Yoga on the Field. However, Saint Thomas Health OnDemand captures more readers' attention.

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If you count all the types of emails we described above, you get 27! And you know, the number may actually be higher. Each project and each company may have a specific strategy that requires its own type. So don't worry if your approach doesn't fit in any of these ways. Just make sure it works.


What are the 3 classifications of email? ›

Email message classification tags each email sent with one of 3 classifications - Restricted, Controlled or Public.

What is email trap? ›

Mailtrap is an Email Delivery Platform that allows customers to manage the email infrastructure in one place. We offer one platform that covers all email-related needs in one place: testing, sending, and in-depth tracking to control how email infrastructure works and performs.

What are the different types of email addresses? ›

What are the Different Types of Email Accounts? If you have an email account for your business, you probably have one of the three main email account types which are POP, IMAP, and Microsoft Exchange.

What are the 2 email types? ›

Types of Email Accounts. There are two main types of email service providers to choose from: Email clients and webmail.

How many categories of emails are there? ›

How many email types can you Google – 5, 7, 10, or more?
5 Types7 Types
read moreread more
1. Newsletter 2. Lead nurturing 3.Promotional 4. Milestone 5. Survey1. Newsletter 2. Standalone 3. Lead nurturing 4. Transactional 5. Milestone 6. Plain-text 7. Mobile optimized
Nov 15, 2019

How do you categorize emails? ›

Assign a color category to an email message

To assign a color category to a message from the message list, right-click the message. Select Categorize, then select a category from the list.

How should I categorize my emails? ›

How to organize your email inbox
  1. Sort your emails into folders. ...
  2. Create a to-do list from your emails. ...
  3. Use tags and folders to make searching for emails easier. ...
  4. Create actionable folders for incoming emails. ...
  5. Use your email provider's task list function. ...
  6. Set up an auto-action process. ...
  7. Categorize with labels, tags and flags.
Jan 17, 2023

How do you categorize work emails? ›

Use Folders, Labels, and Tags

Folders can be used to organize business emails based on client, project, or any other category that suits your needs. Labels and tags can further break down the specifics of incoming emails and even be used to prioritize messages (we'll get to that) or log the actions you need to take.

Can Mailtrap send emails? ›

Welcome to Mailtrap

Mailtrap Email Delivery Platform is an end-to-end sending solution for businesses and individuals to Test, Send, and Control emails in one place. You can inspect and debug emails in staging with Email Testing. Then, send on production with our reliable Email Sending.

What is an email honeypot? ›

Honeypots are digital traps designed to snare the most malicious hackers on the internet. But sometimes these traps accidentally capture even the most goodwilled email senders.

How do you know if an email is a spam trap? ›

You can identify them by tracking the email engagement of the sent emails. Hard bounces: If you have sent an email to the recycled spam trap email you will get a hard bounce notification at your sending email address. You can use this to quickly identify and remove the email id to prevent your domain reputation.

What email is most popular? ›

According to Statista, Gmail is the most popular email client in today's world, with more than 1.5 billion active users globally. If you're going to focus on designing your emails for one email provider, Gmail is a good place to start.

What is a transactional email? ›

A transactional email is an email that is sent to an individual recipient following a commercial transaction or specific action performed by that person, such as a purchase in your connected store or a password reset request.

What is primary email type? ›

Primary: Emails from people you know (and messages that don't appear in other tabs) Social: Messages from social networks and media-sharing sites.

What is a list of emails called? ›

A mailing list is also known as an email list or electronic mailing list.

How are emails grouped? ›

Emails are grouped if each message meets the following: The same recipients, senders, or subject as a previous message. A reference header with the same IDs as a previous message.

What are the 6 folders typically organized in an email account? ›

The Structure
  • 01 Inbox. Well, this is where all the email arrives. ...
  • 02 Action. (Really) actionable emails that I need to answer or work on go in here. ...
  • 03 Waiting For. Holds emails that I have sent and I am waiting for a response or an action to happen. ...
  • 04 Review. ...
  • 05 Projects. ...
  • 06 Reference.
Aug 5, 2018

How do you organize separate emails? ›

How to create multiple inboxes
  1. On your computer, go to Gmail.
  2. At the top right, click Settings .
  3. Next to "Inbox type," select Multiple inboxes.
  4. To change multiple inbox settings, click Customize.
  5. Enter the search criteria you want to add for each section. ...
  6. Under "Section name," enter a name for the section.

How do you organize different email accounts? ›

Time-Saving Tips for Managing Multiple Email Accounts
  1. Keep one email account for one purpose. ...
  2. Use a desktop email client. ...
  3. Bring your actionable emails to your to-do list. ...
  4. Set up folders and filters to categorize your emails. ...
  5. Schedule your email check-ins. ...
  6. Link multiple Gmail accounts together.

How many emails you should have? ›

Therefore, for every user, we recommend having at least four different email addresses for all of the resources they access on the internet.

How do I clean up my email? ›

How to clean up your work email
  1. Move all your current emails into one folder so new messages don't interrupt the cleaning process.
  2. Simplify your email folder system by deleting and/or merging folders.
  3. Target emails by keywords, sender address, date, etc.
  4. Unsubscribe from newsletters you rarely read or completely ignore.
Feb 19, 2021

How do you stay caught up on emails? ›

Here's how I prepared and then dug out.
  1. 1 Set up an out-of-office message before you leave. ...
  2. 2 Weed out the advertising and other unnecessary stuff first. ...
  3. 3 Use filters for high-priority senders. ...
  4. 4 Make a catch-up folder. ...
  5. 5 Practice “last in, first out.” ...
  6. 6 Resist the urge to delay responses.
Jun 2, 2022

How do I manage a lot of work emails? ›

10 ways to deal with email overload
  1. Understand how you use email. ...
  2. Set aside the time to answer emails. ...
  3. Triage email. ...
  4. Build some standard templates. ...
  5. Use AI and technology to transform email. ...
  6. Delete, block, unsubscribe. ...
  7. Consider calling. ...
  8. Invest in internal communication tools.
Nov 8, 2021

How many emails can I send with Mailshake? ›

When sending via SMTP, you'll need to refer to your email provider's best practices for how many emails you can send per day. Mailshake limits sending via SMTP to 1000 emails/day.

Can MailHog send emails? ›

MailHog solves all the above issues. It sets up a fake SMTP server that you can set your web application to send and receive emails. It even stores the sent and received emails in a nifty web UI, so you can go through them just like you'd with a real email inbox.

How do I send mail through Mailtrap? ›

Create a Mailtrap account and log in. Add and verify your domain. Go to the API and SMTP tab to find the Mailtrap Email Sending integration code snippet you need to add to the routes/web. php file and run with your app.

What are honeypots examples? ›

Generally speaking, there are various types of honeypots, but probably the most familiar are ones that are set up by famous consumer-facing anti-virus companies such as McAfee, Norton, Sophos etc. These are of course set up to find common malware that is directed towards individual computer users.

Can hackers detect honeypot? ›

Since low-interaction systems don't interact with the main operating system, they pose less risk. Deploying them is very easy, and they require very few resources. The biggest disadvantage of honeypots is that experienced hackers can detect and avoid them easily.

What is a typical spam trap? ›

Typos. For example, email addresses with a typo in the domain, such as @gnail instead of @gmail. Typos on the domain side of the address, after the @, are the most common spam traps, but you can also strike one with a misspelled username — the bit before the @.

What are two main signs of spam emails? ›

10 Most Common Signs of a Phishing Email
  • An Unfamiliar Tone or Greeting. ...
  • Grammar and Spelling Errors. ...
  • Inconsistencies in Email Addresses, Links & Domain Names. ...
  • Threats or a Sense of Urgency. ...
  • Suspicious Attachments.

What emails are considered spam? ›

What is Spam? At its core, spam is unsolicited, irrelevant email, sent in bulk to a list of people. This can include unsolicited commercial emails or fraudulent messages, like those including lottery scams, phishing scams or computer viruses.

What is the most private email? ›

14 Top Secure Email Providers in 2023
  1. ProtonMail. ProtonMail is the most well-known secure email provider. ...
  2. Mailbox.org. Mailbox.org is a secure email service aimed at business users looking for an alternative to Google or Microsoft tools. ...
  3. HubSpot. ...
  4. Zoho Mail. ...
  5. Tutanota. ...
  6. Posteo. ...
  7. Thexyz. ...
  8. PrivateMail.
Jan 24, 2023

What is the strongest email? ›

Gmail is the overall best email service. Outlook is good for multiple app integrations. Yahoo has good spam blocking capabilities. Zoho Mail is the best option for home businesses.

What is the oldest email address? ›

Here are 12 famous Internet firsts that were monumental in shaping web history.
  • The first email was sent by Ray Tomlinson to himself in 1971. ...
  • The first domain name ever registered was Symbolics.com on March 15, 1985. ...
  • The first website was dedicated to information about the World Wide Web and went live on August 6, 1991.
Apr 23, 2013

What are the 5 most common domain extensions? ›

What are the five most common domain extensions?
  • .com.
  • .net.
  • .org.
  • .co.
  • .us.
Jul 14, 2022

What are main email servers? ›

Microsoft Exchange, Exim and Sendmail are common examples of mail server programs. A mail server works with other programs to create a messaging system. A messaging system includes all the applications necessary to keep email moving smoothly.

What are 4 things an email must have? ›

Here are five things that every email needs to stand out in a crowded inbox.
  • A Good Header. The header is the very first thing someone will see when they open your email. ...
  • A Direct (and Specific) Message. ...
  • A Call to Action. ...
  • A Great Image. ...
  • A Killer Subject Line.
Mar 8, 2016

Why do I need 4 email accounts? ›

While having four email accounts may seem extreme, it helps separate the different use cases that you might perform for correspondence and sensitive authentication on the web.

What is the most common email format? ›

The most standard and recommended form of a professional email address is firstname.lastname@example.com format. But there are some other ways in which you can create a professional email address, such as: firstname@example.com. firstnameinitial + lastname@example.com.

What are 4 parts of an email signature? ›

More specifically you can control 4 parts that compose the entire email signature:
  • Signatures.
  • Tag Lines.
  • Campaigns.
  • Disclaimers.
Jan 30, 2023

What are the three 3 basic email etiquette? ›

Rules for email etiquette
  • Use a clear, professional subject line. ...
  • Proofread every email you send. ...
  • Write your email before entering the recipient email address. ...
  • Double check you have the correct recipient. ...
  • Ensure you CC all relevant recipients. ...
  • You don't always have to "reply all" ...
  • Reply to your emails.

What are 3 things you should avoid sending in an email? ›

10 Mistakes to Avoid When Writing an Email
  • Forgetting attachments.
  • Sending to the wrong recipient.
  • Choosing a bad subject line.
  • Using the wrong writing tone.
  • Sending at a bad time.
  • Replying to all (all the time)
  • Neglecting your signature.
  • Working with too many (bad) Fonts.
Aug 1, 2017

What does CC mean in email? ›

Cc stands for carbon copy which means that whose address appears after the Cc: header would receive a copy of the message.

Is it illegal to have multiple Gmail accounts? ›

You are allowed to have as many accounts as you want, and Gmail make it easy to simultaneously sign in to multiple accounts. If you have more than one Google Account, you can sign in to multiple accounts at once.

What is the safest email to use? ›

14 Top Secure Email Providers in 2023
  1. ProtonMail. ProtonMail is the most well-known secure email provider. ...
  2. Mailbox.org. Mailbox.org is a secure email service aimed at business users looking for an alternative to Google or Microsoft tools. ...
  3. HubSpot. ...
  4. Zoho Mail. ...
  5. Tutanota. ...
  6. Posteo. ...
  7. Thexyz. ...
  8. PrivateMail.
Jan 24, 2023

How many emails is too many? ›

If your list is less than 2,000, sending out 4 to 8 emails a month would be the maximum recommended. If you are an eCommerce company with 10,000 or more subscribers sending out daily emails might be a good strategy. Remember that you can expect attrition of your list every time you send out an email.

What type of email is most professional? ›

The most standard and recommended form of a professional email address is of course the firstname.lastname@domain.tld format. But there are some other ways you can get a professional email address, such as: firstnameinitial.lastname@domain.tld. firstnameinitiallastname@domain.tld.


1. 10 Important Types of Emails in Digital Marketing & Business | Role of Email Marketing
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3. Types of Ecom Emails You Need to Know About As A Copywriter
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4. The Different Types of Emails in HubSpot
(Hubsessed by The Insight Studio)
5. Types of emails in business. Email marketing tips
6. How to Find all Email Attachments or Specific Attachment Types in Gmail


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